Beverly Hills and Rodeo Drive will sparkle for the holidays

Beginning November 21, visitors to Beverly Hills will be mesmerized by the spectacular display of Swarovski crystals illuminating the center median along Rodeo Drive.  Thousands of crystals will adorn the jaw-dropping SWAROVSKI ELEMENTS installation that will feature a helix-shaped sculpture embedded with LED lights and an electronic “ticker tape” utilizing social media technology.  People from around the world are encouraged to tweet holiday messages that will scroll along the tape, offering greetings of peace and joy to all who come to Beverly Hills to experience the holidays.

The decor illumination ceremony is Monday, November 21 at 7pm on the 200 Block of Rodeo Drive. Public welcome, though space is limited.

This holiday season, the sparkle of Beverly Hills lights up the city with dazzling activities and offers throughout November and December.  For more information: www.lovebeverlyhills.com

While here, make sure to dine at one of the many recommended restaurants in Los Angeles, or for a more in-depth view of the city, take a tour of Beverly Hills.